Martale: Designing a Platform that Simplifies Order Management for Entrepreneurs

Why Martale?
Putting things into Context
How an Order Management System Can Benefit Entrepreneurs in Streamlining Business Operations
Entrepreneurs require an integrated system to manage their orders, products, and customers more efficiently. They need a platform that can provide real-time updates on order status, inventory levels, and customer information. Additionally, they require a system that can automate repetitive tasks such as order processing, invoicing, and shipping. Entrepreneurs also demand a secure, reliable, and user-friendly system that can help them streamline their business operations and enhance overall productivity. Therefore, an Order Management system is essential to provide entrepreneurs with the necessary tools and features to manage their orders effectively and efficiently.
The Problem
Business owners that sell their products online find it difficult to keep track and manage their orders. This has resulted in a reduction in the productivity of their businesses.
An In-Depth Look at Existing Order Management Solutions
We conducted a competitive analysis to understand how existing solutions have been able to provide the necessary support to entrepreneurs.


Understanding the Challenges Faced by Everyday Entrepreneurs
Entrepreneurship can be challenging, but implementing the right systems can make it easier. In order to gain insight into the challenges faced by everyday entrepreneurs, we conducted interviews to gather information. The following is a summary of the insights we gained about our users.

Persona
We developed user personas based on insights gathered from the interviews.

Empathy Map
Creating an empathy map brought more light on what their pain points are.

Designing User Flows with Empathy Maps
The user flows were created based on the research and empathy maps, which provide a clear and defined path for how users will engage with the solution.

Low Fidelity Wireframe
We had stellar ideas but before we proceeded with these implementations, we decided to put perspective on things by designing a low-fidelity wireframe.

Typography, Iconography, and Colours
With the right blend of colors, icons, and typography, we were able to create the perfect solution for our users.

Product Goals
We Created an Order Management website that helps customers manage and keep track of their orders. Some specific goals that we focused on include:
A Customisable Order Management System
This enable entrepreneurs to tailor workflows, payment options, and shipping Settings to their business needs.

Access to Customer Information
This feature allows entrepreneurs to easily track customer activity and status, enabling them to reach out to them as needed. They can also view all transactions performed by customers, providing them with valuable insights into customer behaviour.

Efficient Order Tracking and Creation for Improved Business Transparency
The platform provides users with visibility of all incoming orders, and also enables them to create new orders as needed. This feature promotes transparency and facilitates the easy access of business information.

Insightful Business Overview
The dashboard presents a summary of their business activities, including the total income, expenses, pending orders, and overall number of customers. This feature enables entrepreneurs to have a comprehensive understanding of their business performance, allowing them to make informed decisions based on data analysis.

Improving Business Operations and Customer Service.
They see the status of their products, including the total count of available and out-of-stock items. These updates assist them in making knowledgeable judgments about their business activities and enhancing their customer support.

Our Efforts to Simplify Fund Withdrawals for Entrepreneurs
They have the flexibility to withdraw their funds at any time they choose, and we have made the process straightforward and hassle-free for them

Key Takeaways
I gained insights into the challenges that entrepreneurs face, and their tenacity to persevere in the face of difficulties. Moreover, I acquired skills in working collaboratively with a team to achieve a common goal. Through our frequent communication, we built strong bonds and provided mutual support throughout the project, even working through the day and night.